Many times, the first time I see a new client, it is because the client wants a brochure.
Before a brochure can be created, it is important to identify the target audience, the intended
purpose and the budget for production. Otherwise a great deal of time can be spent producing a
perfectly beautiful design that is off-target, does not fulfill its intended purpose or is
too costly to print. It is also important to examine the letterhead, business cards and other
collateral material to assure a consistant, memorable image.
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